As I was searching for an advertisement online I came across a recent Dodge Challenger commercial. (http://www.youtube.com/watch?v=Ezk0e1VL80o) This commercial appeals to individuals who are looking to purchase the newest version of the classic muscle car the Dodge Challenger.
In the commercial, the company makes the claim that America understands how to make a high quality car. The Dodge Challenger is a classic American muscle car that has been around since the 1960's and 70's and has one of the most recognizable car designs. The evidence that supports this claim is not straight forward. By having George Washington drive the Challenger and use it to lead the American army against the British, the writer of the commercial appeals to pathos in the viewer. George Washington is one of the founding fathers of America and is considered to be one of the greatest Americans to ever live. The writer of the commercial appeals to all Americans saying that if the Dodge Challenger is good enough that George Washington would drive it, then it is good enough for any American to drive. This supports his claim that Americans know how to make good quality cars. The warrant in this commercial is that American made cars are better than cars from other countries. In the commercial, the British soldiers began retreating when they saw the Challengers speeding toward them from over the hill. This shows that the American made car defeated the British soldiers and is better than any vehicle they have to offer.
I agree with you about the way you analyzed the commercial. This commercial is directed to all Americans by appealing to them with history. I think is a good way to approach Americans and to show that American builds great quality cars but then again I'm pretty sure not only Americans are interested in the car so maybe it would have been a good idea for the commercial to be directed to a greater audience.
ReplyDeleteI love that commercial because I love both those cars and that time in history. Good analysis of the two of them.
ReplyDeleteI have never seen this commercial. That is funny to me how far a company will go to glorify and sell their product. Most people however would not even notice the connection between George Washington being the driver and the car. However, it definitely would strike emotions in a person and catch the attention the seller wanted.
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